Mumbai: Minikin DGWorks won the “Best Campaign Award” in the Travel, Tourism, and Hospitality category at the IndIAA Awards 2024 for their redBus India “Yeh Time Pass Skip Karo” campaign, in collaboration with Leo Burnett India. The IndIAA Awards, hosted by the International Advertising Association’s India Chapter on August 22, 2024, brought together talent in advertising, recognizing the year’s standout campaigns across 19 categories.

Directed by Mithun R Shaw and produced by Ashish Gole under Minikin DGWorks, the redBus campaign featured six "slice of life" films. They captured the everyday hassles of old-school bus ticketing—long lines, poor seat choices, and uncertainty about seat availability. Both the jingle and the visuals were memorable.

On winning the IndIAA Awards, Director Mithun R Shaw said, “It was a proud moment for me and the team to get our work recognized on a prestigious stage. Special thanks to the creative team at Leo Burnett for trusting us with the scripts. The award validated the passion and dedication we put into these films. As we moved ahead, we looked forward to more such projects and contributing to the digital ad space.”

Minikin DGWorks worked with names like Google, Pepsi, Uber, MakeMyTrip, MTR, Ikea, and Bajaj, showcasing their digital expertise. Their innovative approach suited the digital age, whether on social media or OTT.