Mumbai: Social Panga, an integrated creative and digital marketing agency now part of LS Digital, proudly celebrates its tenth anniversary, marking a decade in the industry. Founded in 2014 by Himanshu Arora and Gaurav Arora with a small team of three in Bangalore, the agency has grown into a robust team of over 400 across Bangalore, Mumbai, Delhi, and Dubai.
Social Panga offers a wide range of services, including Creative and Digital Strategy, Media Planning and Buying, Branding and Marketing Communications, Influencer Marketing, Video Production, and technology-driven brand solutions. To commemorate #ADecadeofMafias, the agency has released a rap anthem reflecting their journey and unique vibe.
Co-founder and chief mafia Himanshu Arora said, “It’s been a great ride, packed with lessons, laughs, and a few late-night ‘what are we doing?’ moments, all filled with just gratitude. I’m beyond stoked about the challenges we’ve crushed and the wins we’ve celebrated, but most of all, I’m grateful to everyone who’s been part of this 10-year Panga. As we gear up for the next chapter, we're doubling down on our people (mafia)-first mantra, eyeing new global markets, and solution-first approach. Honestly, it feels like we’re just getting started, and I can’t wait to see where this crazy journey takes us next!”
Co-founder and chief mafia Gaurav Arora added, “10 years! It’s amazing how fast the time has flown by! This #ADecadeofMafias at Social Panga has been an exhilarating journey, filled with new opportunities, meaningful experiences, and tremendous growth. Despite intense competition in the industry, we haven’t just held our ground—we’ve flourished. As we celebrate our 10th anniversary, it’s clear that our well-timed decisions and strategic moves have been pivotal to our success. We’re thrilled to embark on the next chapter of our journey and look forward to sharing it with all our well-wishers!”
<iframe width="560" height="315" src="https://www.youtube.com/embed/x4MI6kPXteA?si=MiQbJDxBFJc087FG" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
