Mumbai: The Mavericks India has won the integrated communications mandate for Chosen, a clinical-grade skincare startup dedicated to promoting overall well-being through innovative skincare solutions for Skin of Color, with a focus on Indian skin types. The mandate includes strategic media outreach, integrated campaign planning and execution, and strategic counsel for the brand.
Founded in 2020 by Dr. Renita Rajan, the brand addresses the unique challenges faced by individuals with Skin Of Color (SOC). Over the last four years, CHOSEN has developed a diverse range of skincare products, including cosmeceuticals, topical application products, and nutri-cosmetics. These products are specifically designed to address the unique needs of Indian skin types and are free from endocrine disruptors. The brand's commitment to innovation is evident in its ongoing development of new products, with 30 more slated for launch by the end of the coming year.
Commenting on the appointment, Rajan said, “We believe that true skin health goes beyond surface-level treatments. By combining clinical research, evidence-based medicine, and data-driven insights, we develop innovative skincare products that deliver long-term benefits. Our approach is rooted in understanding the root causes of skin issues and providing targeted solutions that promote overall well-being. In tandem, we’d like for our marketing and PR efforts to go beyond the functionality, by helping consumers truly understand and embrace their skin-vestment journeys. You therefore need a partner who thinks alike and is equally driven by evidence-based innovation. We're happy to have partnered with The Mavericks as our strategic communication partner and are looking forward to changing the way Indian skincare storytelling is done.”
On winning the mandate, The Mavericks India CEO Chetan Mahajan said, "We're thrilled to partner with CHOSEN, a brand that perfectly embodies our commitment to crafting compelling purpose-driven campaigns. Dr. Renita Rajan's innovative approach to skincare, rooted in evidence-based research, offers a unique opportunity to retell the true skincare story. CHOSEN’s dedication to revolutionising the skincare industry aligns seamlessly with our values, and we're excited to contribute to their mission of promoting holistic skin health."
