Mumbai: Jio has appointed Anil Jayaraj as the president of its Jio Home Digital Services division. Jayaraj previously served as CEO of Viacom18 Sports and brings with him a wealth of experience, spanning over 30 years in marketing, sales, and business development.

His career trajectory includes significant stints at industry-leading organisations like Star Sports, Castrol, Pidilite, and BP, where he honed his advertising sales and revenue generation skills.

Jayaraj will report to managing director Pankaj Pawar and is expected to drive the growth of Jio Home Digital Services, a key segment in Reliance Jio's overall business strategy. His expertise in the sports and entertainment domains, particularly his success in driving revenue for major sporting events like the Indian Premier League (IPL) during his time at Star Sports, will likely be invaluable as Jio continues to strengthen its presence in digital services and home entertainment.