MUMBAI; It’s homecoming for television creative professional Nimisha Pandey. Market sources say that she is set to join Sony Entertainment Television’s profitable Sony SAB channel as its programming head.
For those not in the know, Nimisha had joined Multiscreen Media (as Sony was known then) for two years as an executive producer between 2004-2006 at the start of her career after completing her course in direction from the Film & Television Institute of India in Pune.
It may be recalled that the long-serving NP Singh had retired as Sony Pictures Network India CEO a couple of months ago; he was replaced by content star Gaurav Banerjee. Nimisha is one of GB’s (as he is known) first unconfirmed senior creative hires since taking over.
Nimisha was last the chief content head, originals at Zee5 for almost four years. Prior to that she was director international originals for nearly two years at global streaming powerhouse Netflix's India ops Before that she held the position of head of content at Alt Balaji for three years.
She has had year-long-project-led stints at various production houses right from Balaji Telefilms, 4 Lions Films, Fireworks, Directors Kut, Sphere Origin (for three years), and Shreya Entertainment over the years.
We tried to reach out to the normally effervescent and bubbly Nimisha but she was unavailable for comment. Neither was anyone from Sony; it, being a Sunday.
With the buzz being extremely strong, Indiantelevision.com decided to go ahead and report her appointment.
With 20 years’ varied experience under her belt producing and commissioning shows, Nimisha does seem like the right candidate for the job.