Mumbai: YÊU, Indian science-backed makeup brand, has launched TecCos (technology-enhanced cosmetics) along with Grace AI, a virtual beauty assistant, through the #BelieveInYEU campaign. The campaign celebrates individuality and diversity, with Grace, who started on Instagram, now becoming the brand’s face. This marks the first AI-led beauty brand launch in India, offering a personalized approach to the beauty experience.
YÊU co-founder Simran Bagga said, "This campaign is a celebration of self-love, inclusivity, and the beauty of individuality. Grace embodies everything YÊU stands for: innovation, understanding, and empowerment. Through her, we’re not just launching products—we’re building a movement that honors every person’s unique beauty journey."
The #BelieveInYEU campaign by Experience Commerce highlights the journey of self-discovery and embracing individuality, reflecting YÊU's focus on diversity and self-love. The brand’s launch of TecCos features science-backed formulas tailored to specific skin types, offering personalized solutions. From long-lasting blush to UV-protectant lip sets, YÊU aims to elevate beauty standards in India.
