NEW DELHI: In a unique scheme, MIRC Electronics Ltd. (Onida) has announced a cricket bonanza for its consumers with exciting offers on its LCD and LED TV variants in line with the commencement of the 2011 Cricket World Cup.

Onida has worked out an innovative finance scheme called ‘Pay per Inch‘ for customers purchasing an Onida LCD or LED TV. The per-day EMI outflow has been worked out to be equal to the screen size of the LCD/ LED TV! Thus, the per-day EMI outflow for a customer purchasing a 32" LCD/ LED TV would be Rs 32 a day and that for a customer buying a 24" LCD/ LED TV would be Rs 24 a day. The EMI would be payable on a monthly basis.
  
Besides this, consumers buying a 22" or 24" LED TV or any of Onida‘s LCD TVs will get a Reliance HD DTH connection with a 1-month subscription of the Reliance Diamond Pack worth Rs. 2,888 absolutely free. Consumers purchasing a Onida 32" or 40" ICare LED TV would get a Reliance Digital Video Recorder with a 120 GB hard disk drive providing up to 200 hours of recording and a 1-month subscription of the Diamond pack worth Rs 6,288 absolutely free.

Speaking on the occasion, MIRC Electronics VP K. Sriram, VP ,sales, marketing and services, said, "Cricketing events such as the World Cup are extremely popular and viewed by every home in India. During this period, consumers look to upgrade their existing TV sets or even buy the latest products available in the markets. Also, with our wide range of Full High Definition (Full HD) LCD and LED TVs, we expect sales to rise by at least 40% during this 45-day period of cricket extravaganza." Onida provides Full HD LCD and LED TVs even in the smaller sizes starting from 24".
   
Onida is also providing a 0% finance offer on all Onida LCD/LED TV models. These offers will be available in markets across India commencing from 11 February to 31 March 2011.