Mumbai: ITC Sunfeast Fantastik! raises the bar in the snacking industry with the launch of its innovative 4D coated wafer bar, combining crunchy wafer, soft caramel, rich milk chocolate, and roasted peanuts for a unique multi-layered experience. Designed to appeal to Gen Z consumers seeking excitement in their snacking choices, the Sunfeast Fantastik! 4D bar is set to revolutionize the coated wafer segment as a category-first product in India.
The brand’s latest campaign, #RaiseTheBar, features popular icons Siddhant Chaturvedi and Sreeleela as brand ambassadors. In the new TVC, the duo embodies the vibrant spirit of the product, showcasing the layers of indulgence and bold flavor combinations.
Chaturvedi, expressing his excitement about the launch, said, “I’m really happy to be the face of Sunfeast Fantastik! 4D. It’s a fun and unique product that brings together so many layers of flavour. I love how it pushes the boundaries in the coated wafer space, and I’m excited for everyone to try it and enjoy the experience!”
Sreeleela, sharing her thoughts on the campaign, said, “I am thrilled to be a part of Sunfeast Fantastik! 4D campaign. This indulgent product is a game-changer. The four layers come together to create a delightful treat which is absolutely irresistible. Can’t wait for all of you to try it and love it as much as I do.”
The Sunfeast Fantastik! 4D bar embodies the brand’s commitment to offering a richer snacking experience, pushing the boundaries of what consumers expect from coated wafers. The launch reflects ITC's dedication to innovation and premium quality, with the new product available across major retail outlets and supermarkets nationwide.
ITC Limited, chief operating officer of chocolates, coffee, and confectionery, Rohit Dogra said, "We are delighted to introduce India’s first 4D bar to the market. Sunfeast Fantastik! 4D is designed to offer a fun and indulgent experience with its unique combination of four layers – crispy wafer, soft caramel, rich milk choco, and roasted peanuts. Our new TVC with Siddhant Chaturvedi and Sreeleela perfectly captures the spirit of the product—simple, bold, and irresistibly delicious. We are confident that this launch will resonate with our target audience of Gen Z consumers and ‘raise the bar’ for snacking in India."
The campaign, conceptualised by FCB Ulka Bangalore and directed by Anand Iyer of Mirzapur Season 2 fame, brings together superior product experience and innovation at every price point, with the 4D bar redefining standards in the category.
