Mumbai: Hyundai Motor India Limited (HMIL) and Red Bull are set to introduce the nation’s first Urban Downhill MTB event, Red Bull Tlang Ruam, bringing extreme sports to the forefront of India's outdoor culture. On 26 October 2024, the picturesque city of Aizawl, Mizoram, will host the adrenaline-fueled downhill mountain biking competition, featuring 22 elite riders from India and abroad as they race for the prestigious title and a coveted spot at the Red Bull Cerro Abajo event in South America.
With this exciting collaboration, Hyundai continues to push boundaries by embracing extreme sports as part of its customer experience strategy. As mountain biking gains traction in the Northeast, the partnership aims to foster the sport's growth in India and highlight the region's vibrant culture. This groundbreaking event will not only showcase top-tier athletes but also include mentorship sessions led by the UCI 4X World Champion, Tomáš Slavik elevating the competition to a world-class standard.
The event will also feature the new Hyundai Creta as the official vehicle, embodying the synergy between mobility and extreme sports while promoting the spirit of exploration and adventure.
As Hyundai and Red Bull pave the way for urban downhill MTB in India, Aizawl will become the epicenter of extreme sports, where riders will tackle challenging terrain at high speeds to make history.
