Mumbai: EMotorad, the innovative e-cycle startup from Pune, is raising the bar in marketing with a series of creative campaigns that have captivated audiences throughout 2024. Known for blending pop culture references with its unique brand voice, EMotorad has been delivering memorable content, creating viral moments, and engaging a diverse audience through relatable, meme-worthy ads and innovative tech integrations.
Notable Campaign Highlights
- Bole Jo Koyal: Featuring MS Dhoni as a brand endorser and investor, this campaign took the internet by storm with its catchy tagline and clever storytelling, quickly going viral. The success of this campaign earned EMotorad the 'Moment Marketing of the Year' Award from Social Samosa.
- Garage-Themed Film: Another standout campaign featured Dhoni humorously exploring bike noises in a garage, playfully challenged by an EMotorad representative who quipped, ‘Aawaaz dil se ayegi’.
- Tech-Enabled QR Code Ad: Breaking traditional boundaries, EMotorad introduced a QR code ad in the Times of India, presenting itself as "The E-bike of India." The campaign extended its reach to an international audience with a prominent display in Times Square, New York.
Before partnering with Dhoni, the brand launched creative ads featuring Upendra Limaye, who humorously roasted Gen Z with witty commentary that resonated across age groups. These campaigns showcased EMotorad’s ability to be topical, fresh, and entertaining.
Collaborating with popular influencers like TVF, Purav Jha, RJ Shaayan, Rohan Cariappa, and Fat Biker Vaibhav, EMotorad has reached a wide audience. A recent video with Purav Jha amassed over 16 million views in just two days, proving the power of engaging content. The brand's strategy has focused on organic growth and earned media, maintaining relevance without heavy reliance on paid advertising.
By tapping into pop culture and infusing its personality, EMotorad has crafted content that reflects the brand’s ethos, creating a strong emotional connection with viewers. "We at EMotorad are in a category-building game, which is tough but very important. With limited media budgets, we don’t always choose traditional routes and experiment with creativity. Once the hypothesis is proven, we quickly double down on the successful ones, which many brands do not do consistently," said EMotorad, CMO & co-founder, Aditya Oza.
In a market where resources are limited, EMotorad has embraced creativity as a powerful tool, telling compelling stories that resonate, entertain, and inspire audiences. The brand's approach has become its ultimate competitive advantage, setting it apart from competitors.
