Mumbai: Rebel Foods' flagship brand, Behrouz Biryani, has launched a Diwali campaign, ‘The Nawabi Surprise,’ featuring Saif Ali Khan. The campaign, starts on 25 October 2024, uses AI to deliver personalised video messages from the actor with every order. Customers receive a palace-shaped card with an interactive door and a QR code that unlocks the video greeting from Saif Ali Khan.

Rebel Foods CMO Nishant Kedia said, "This Diwali, we wanted to create something truly memorable for our customers, combining the royal essence of Behrouz Biryani with cutting-edge personalisation. With Saif Ali Khan’s charm and our Nawabi Surprise, we’re bringing a unique blend of tradition and technology to elevate the festive experience.  This initiative reflects the brand's deep-rooted traditions while embracing innovative approaches to create a memorable celebration.”

The personalised greeting can be shared on social media and redirected to WhatsApp for easy downloading and forwarding. Customers can create multiple videos for loved ones, spreading festive cheer. With ‘The Nawabi Surprise’, Behrouz Biryani blends tradition and technology to make Diwali 2024 memorable.