Mumbai: To connect with a broader audience, Chinese Wok, a leading QSR chain in India specialising in Chinese cuisine, has partnered with the upcoming film Bhool Bhulaiyaa 3, marking the brand's first movie integration. This collaboration aims to leverage the film's popularity to engage fans and elevate the brand's presence, creating a fusion of food and entertainment.

The campaign highlights Kartik's charm while showcasing Chinese Wok's authentic Desi Chinese cuisine. This collaboration not only builds excitement for the film but also emphasises the flavors that have made Chinese Wok a favorite among food lovers.

Chinese Wok founder Aayush Agrawal commented, “We are thrilled to collaborate with Bhool Bhulaiyaa 3! At Chinese Wok, we are constantly exploring new avenues to connect with our audience in meaningful and engaging ways. Partnering with such a highly anticipated film allows us to merge the excitement of cinema with the vibrant flavours of Desi Chinese. This collaboration represents our ongoing efforts to innovate, expand our reach, and create memorable interactions with customers through a blend of food and entertainment.”

In addition to the campaign, Chinese Wok has launched a cool Instagram filter, ‘Balance the Wok’,where users can balance a virtual wok while collecting Desi Chinese ingredients. This fun, interactive filter blends entertainment with education, reinforcing the bold and authentic flavours that Chinese Wok is known for.