Mumbai: This Diwali, Sri Mandir, a devotional platform, invites everyone to connect with the sacred light of Ayodhya, marking the first celebration since the inauguration of the Ram Janmabhoomi temple. Sri Mandir will light over 100,000 diyas at Raj Dwar Mandir for the fourth time, establishing it as a signature event for devotees. Through its Deepotsav campaign, #YehDiwaliAyodhyaWali, Sri Mandir aims to bring the essence of Ayodhya closer to devotees, ensuring they feel connected by the spirit of devotion.
Additionally, Sri Mandir will host a 24-hour live-streamed musical Akhand Ramayan path, allowing participants to immerse themselves in the experience from anywhere. Users can offer diyas and participate in the Akhand Ramayan Path via the Sri Mandir app and website, receiving a video of their diya being lit along with a certificate. This Diwali, the platform aims to bridge distances and enable people to honor tradition while reinforcing its mission to be a trusted platform for accessing temples across India.
The campaign's TVC features actress Rupal Patel sharing a moment with her daughter-in-law, discussing the significance of celebrating Diwali in Ayodhya. Rupal expresses her desire to light diyas there for the first Diwali after the temple's inauguration. Her daughter-in-law mentions the app's feature that allows them to light diyas, and Rupal urges her to book it. This scene captures the bond between generations and shows how Sri Mandir enables families to celebrate Diwali by bringing the light of Ayodhya into their homes.
Sri Mandir CEO Prashant Sachan said, “Through #YehDiwaliAyodhyaWali, we are bringing the divine spirit of Ayodhya to everyone’s doorstep. This initiative enables devotees to feel a deep, heartfelt connection to the birthplace of Lord Ram, fostering a sense of unity, hope, and spiritual mindfulness that resonates within each of us this Diwali. The campaign aims to promote the spirit of collective prayer and unity, especially at a time when many people feel disconnected from traditional rituals due to urbanization, digital distractions, and global mobility. By allowing users to actively participate from anywhere in the world, we are fostering inclusivity and preserving cultural heritage. As we light our diyas, we illuminate not only our homes but also our hearts with love and devotion, emphasizing the importance of traditional celebrations, family values, and spiritual mindfulness that are at the heart of Diwali festivities.”
The campaign emphasises that while not everyone can be physically present in Ayodhya, Sri Mandir offers a meaningful way to connect with cherished traditions. This Diwali, with #YehDiwaliAyodhyaWali, devotees can experience the light and blessings of Ayodhya, bridging the past and present. The campaign includes offering Charnagar items to all the deities at Raj Dwar Mandir and a grand 56 bhog prasad to mark the celebrations. Through Sri Mandir’s digital approach, families can come together in spirit, fostering hope and joy, regardless of their location.
The #YehDiwaliAyodhyaWali campaign will be promoted across various platforms to maximise reach and engagement. Additionally, the SriMandir app will feature in-app banners and notifications to engage users, with promotions also taking place through popular online devotional forums and communities.
