Mumbai: Merino Laminates has launched a captivating 360° brand campaign, ‘Be Different’, to inspire homeowners to make bold style choices. Conceptualised by Lowe Lintas, the campaign features an intriguing film with actress Isha Talwar that challenges consumers to rethink traditional decor with Merino’s unique and aesthetically driven laminate designs.

“With ‘Be Different’, we are empowering customers to create spaces that are as unique as they are,” said Merino Group chief marketing officer, Parveen Gupta. “Our new brand proposition reflects our commitment to offering designs that let our customers make confident style statements.”

The campaign spotlights Merino’s Sampada Collection, a groundbreaking series of laminate designs inspired by Indian art and heritage, which sets new benchmarks in interior design. Sharing her thoughts, Lowe Lintas, president (creative), Vasudha Misra said, “As fine dining restaurants speak about produce that’s farm to table, here’s an advertising equivalent that’s as satisfying. Based on a simple myth, it led to an interesting visual device that still makes us smile, even after watching it a thousand times.”