Mumbai: Indian Idol season 15 is hitting all the right notes as it climbs to the top, emerging as the highest-rated reality show in week 44 on Sony Entertainment Television. The singing competition, which airs every Saturday and Sunday at 9 PM, has captivated viewers nationwide, boasting an impressive 3.0 million average viewership (TVM) in its launch week, a 1.5X increase over the channel’s previous slot average.

Spanning over 20 years and now in its 15th season, Indian Idol has cemented itself as a cultural mainstay and advertiser’s delight, uniting diverse audiences and elevating talent from across the country. This season is co-presented by Birla Opus Paints, with co-power sponsors Smith & Jones Pasta Masala, Code Deodorants, Adani, and Vaseline, alongside associate sponsor Siyarams.

Renowned for its legacy in launching new musical talent, Indian Idol is more than a singing competition—it’s an institution. This season’s ‘playfront’ philosophy presents each contestant as a complete performer, where every performance is designed to be a grand spectacle, building on its legacy of musical excellence and nationwide impact.

Indian Idol’s influence continues to shape India's music landscape, reinforcing its place as the country’s most beloved singing platform.