Mumbai: Prash Dalvi and Saloni Surti have launched Punctuate Productions, a new content studio aimed at revolutionising the video solutions market. Based in Mumbai, the studio brings a fresh approach to content creation, focusing on short video production, digital video films, TVCs, branded content, and more. With over 25 years of combined experience, Prash and Saloni are committed to crafting videos that deeply resonate with audiences, tapping into cultural insights and evoking emotions that drive action.
Launched earlier this year, Punctuate Productions started with just two people and has now grown to a dynamic team of over 10. Prash brings over 12 years of experience, having worked with industry giants like Pepper Content, Stonks Studios, and Social Samosa. His expertise in short-form content includes viral campaigns for brands such as Swiggy and Google. Saloni, with 13+ years of experience in journalism and content marketing, has collaborated with multiple prestigious publications, shaping the studio’s vision for impactful, authentic content.
Punctuate Productions is known for its Emotive Content Strategy (ECS), which aims to create videos that evoke a wide range of emotions. From curiosity to envy, every video is designed to resonate with viewers and spark action. The studio's work spans a variety of brands, including Bill & Melinda Gates Foundation, Motilal Oswal AMC, Swiggy, Google India, Prime Video India, and others.
Some of their key campaigns include:
Punctuate Productions is also the creator of the popular ‘A&M Interview Series - Human Behind the Marketer’, which features prominent figures from the advertising, marketing, and digital industries. Season one included notable industry names such as Piyush Pandey and Krishnarao Buddha.
Punctuate Productions co-founder, Dalvi said, “With just a swipe of the thumb, consumers can skip any content. At Punctuate Productions, we see this as our challenge - and our commitment. We create videos that people don’t just see; but seek out. By crafting content that aligns with what consumers genuinely want, rather than simply pushing what we want to show, we ensure every frame resonates, captures, and holds attention.”
Punctuate Productions co-founder, Surti shared, “My 12+ years in Advertising & Marketing journalism were like a master’s degree in the industry. The campaigns that have stayed with me weren’t just great stories—they were built on real, resonant insights. At Punctuate Productions, we are driven by the same commitment to authenticity and impact, collaborating with brands and agencies alike to create videos that seamlessly weave into the fabric of consumers’ daily lives.”
