MUMBAI: JioStar head - sports production services to all consumer functions & production technology Prashant Khanna is over the moon. Just last week, Disney Star India was handed out four awards at SportsPro Summit in Madrid. All under his watch as head of the innovation lab at Disney Star prior to the network's merger with Viacom18.
Amongst the awards that it won included:
* Platform of the Year – network - Gold:
A record-breaking year for Disney Star Sports: sky-high viewership and cutting-edge technologies
* Innovation of the Year - Gold:
Disney Star and ICC introduce "MaxView" for 800m+ mobile friendly cricket audience in India –
* Best Use of AI - bronze:
Star Sports used AI to translate international cricketers' commentary into Indian regional languages
* Best Marketing Strategy - Gold
Hotstar for its marketing strategy which has driven awareness, engagement and consumption of sports content on an OTT platform.
“What a year for Star Sports it has been! Being recognised on a world stage along side the sports industry stalwarts is a testament of this team and our amazing partners in ICC, BCCI and other boards and leagues that allow us to push boundaries every time across our platforms (lnear and digital),” said PK (as he is known to colleagues) on Linkedin.
