MUMBAI: Amazon director – international (EU, Apac and Latam), owned content and channels Minari Shah has decided to move on from the multinational firm. She announced her departure today on Linkedin.

Her post read as follows: “After eight years at Amazon, my longest stint anywhere in my work life, I called it a day here today. It's been one hell of a ride - lots of learning, lots of adventure, working with some very smart people - both in my team(s) and other partner teams and business colleagues. It's been a journey full of innovating and doing new things, with always the multiplier of complexity and scale and in the process, I carry so many memories of some most amazing campaigns. I leave Amazon as a sharper, better professional, more measurement and data-driven, with a deeper conviction for how communications can have a business impact and a stronger curiosity for new learning. I also leave with memories of fun and camaraderie, with loads of laughter along the way. I will miss Amazon and hopefully will stay in touch with all the people that I would like to stay in touch with. This has been an important chapter of my life but I am now ready to move on to new things. As many people know, there are key family issues that need my time and there are old dreams to follow regarding writing but I will continue to remain within the communications ambit one way or other!”

Shah has had a long career in industry having worked with Hindu Business Line and Business India in the nineties. She then decided to shift to communications and had a stint with Sampark Public Relations as vice-president. Following that she worked with Mahindra & Mahindra, L&T Infotech, Dell, HSB,Tata Motors, and then finally Amazon.