Mumbai: Imagine a world where your favorite stories come alive—not on screens, but in your ears, whispering adventures and drama as you multitask through life. When binge-watching wasn’t an option, Pocket FM became your storytelling savior, transforming mundane chores and long commutes into thrilling escapades. Today, the platform that brought you gripping audio series at the tap of a finger is basking in the spotlight, shattering records with its meteoric rise.
In an extraordinary leap, Pocket FM has surged past the Rs 1,000 crore revenue milestone in FY 2024, marking an awe-inspiring 496 per cent year-on-year growth from Rs 176.36 crore in FY 2023. This groundbreaking success cements the company’s status as a trailblazer, combining innovative storytelling, microtransactions, and global ambition to rewrite the rules of entertainment. As it inches closer to profitability, Pocket FM's journey serves as an inspiring masterclass in turning sound waves into success stories.
Pocket FM reported a global revenue of Rs 1,051.97 crore, bolstered by significant growth in subscription and advertising revenue. This rapid expansion comes alongside a 21 per cent reduction in global losses, from Rs 208 crore in FY 2023 to Rs 165 crore in FY 2024, highlighting its strategic push towards operational efficiency.
Financial highlights: A year of remarkable transformation
Subscription Revenue Growth:
The platform's subscription revenue skyrocketed, increasing nearly sixfold from Rs 160.05 crore in FY 2023 to Rs 934.73 crore in FY 2024. This growth reflects the platform’s ability to build a thriving community of paid users, largely driven by its innovative microtransaction model.
Advertising Revenue Expansion:
Advertising revenue increased over seven times, from Rs 12.5 crore to Rs 89.34 crore, underscoring the platform’s growing attractiveness for advertisers.
Enhanced Operational Efficiency:
Pocket FM’s expense-to-earnings ratio improved significantly, from 2.18 in FY 2023 to 1.16 in FY 2024, illustrating the company's disciplined approach to cost optimisation.
Loss Reduction:
Losses decreased by Rs 43 crore, down from Rs 208 crore in FY 2023 to Rs 165 crore in FY 2024, reinforcing the company’s commitment to profitability.
Pocket FM has reshaped entertainment through its serialised audio storytelling model. Over 30 audio series have each surpassed the Rs 10 crore revenue milestone, with seven series crossing Rs 100 crore—a testament to the platform’s robust content pipeline. Additionally, the platform leveraged artificial intelligence (AI) to produce over 40,000 audio series, contributing Rs 25 crore to its revenue.
With over 100 billion minutes of streaming powered by its 200-million-strong listener community, the platform has also recorded 45 million transactions through its microtransactions model.
While India remains a core market, Pocket FM is making aggressive strides in global markets like the United States, Europe, and Latin America. The company’s investments in localised content, advanced technology, and strategic user acquisition have bolstered its international footprint, positioning it as a global leader in entertainment innovation.
"This growth reflects our relentless efforts to redefine the entertainment landscape. With a sharp focus on leveraging AI, we are not only enhancing operational efficiency but also creating smarter processes that optimise content delivery and monetisation. Our vision remains clear: to establish Pocket FM as a global entertainment platform that consistently pushes the boundaries of content experiences.” said Pocket FM, CFO, Anurag Sharma.
Pocket FM’s success is an inspiring example of a tech-driven company prioritising scalability while staying on the path to profitability. As it continues to redefine the entertainment landscape, the company’s disciplined growth strategy, innovative storytelling approach, and global ambitions place it on an upward trajectory in the ever-evolving world of digital content.
