MUMBAI: When you are trying to disrupt the market, you have to get the best having your back. And that’s something Streambox Media founder Anuj Gandhi and Micromax Informatics founder Rahul Sharma believe in. The duo has launched the subscription-based Dor brand  of TVs which they are selling at extremely affordable prices. They began by porting their TVs for sale just on the Flipkart ecommerce site. The stock got sold out quickly. As did the next batch..

Now they are getting ready to get Dor TV on to other ecommerce platforms like Amazon, and possibly going forward even on to TataCliq, AJio, Meesho, Croma and what have you.

That’s probably why they have brought on board ecommerce growth catalyst BPECOM  Connsulting  (Blooprint Ecommerce Consulting) which is run by former Flipkart employees or Flipsters as they call themselves and founded by Prakash Maharaj and Ajay Maharaj.

Blooprint Consulting  uses advanced analytics and industry insights to strategise in services such as building brands, customer shopping experience, merchandising, improving brand profitability, account management, category management, and digital marketing - basically the full Monty to help brands scale online on various platforms without investing in all the people to manage them. The company has worked with  brands like Urban Armor Gear, Kikgerm, Natures-Island, Raegr, among many others. 

Says Prakash: “We can’t wait to bring our expertise in digital strategy and brand growth to help Dor TV amplify its online presence, engage a wider audience, and accelerate its journey to new heights. Excited to drive innovation together and redefine India’s entertainment landscape.”