MUMBAI: This has been some time in the works. College and high school sports are massive money spinners for all in the US. Indian platforms too are getting in on this future growth opportunity.
Take streamer FanCode; it has obtained the media rights to broadcast some of the marquee events organised by the Mumbai School Sports Association (MSSA) across multiple sports.
Earlier, the Dream Sports Foundation (DSF) and MSSA had inked a partnership which aims to improve young sports by developing grassroots talent.
The coverage begins with the under-16 cricket championship for the Harris Shield which is being streamed on FanCode for the second year in succession. Anjuman-I-Islam Allana English School and Modern English School ,Chembur are facing off in this year’s final between December 16-18 at Brabourne Stadium. The Harris Shield has seen the emergence of greats such as Sachin Tendulkar, Vinod Kambli, Yashasvi Jaishwal, among many others. It is being accompanied by the coverage of the championship battle for the under-14 Giles shield .
FanCode co-founder Yannick Colaco said that the decision to telecast the Harris Shield last year was a landmark one for amateur sports. “We are delighted to continue providing a platform to the next generation of superstars and extending this to sports beyond cricket, with athletics, hockey, football and other events that MSSA will organise. This is also in line with our larger goal of nurturing a sporting culture, by offering a platform for families and friends to come together and show their support for the athletes,” he added.
Among the other events that are to be streamed include: the inter-school athletic meet, Inter-school Hockey Tournament finals for The Aga Khan Hockey Cup, and Inter-school Football Tournament.
Sports lovers can watch the tournament via FanCode’s mobile app, TV app for Android TV, Amazon Fire TV Stick, Jio STB, Samsung TV, Airtel XStream, OTT Play, Prime Video, WatchO, and the FanCode website.