MUMBAI: In a blockbuster move straight out of a high-octane action scene, Poco India has roped in Indian cinema’s quintessential Khiladi, Akshay Kumar, as its brand ambassador.
Just as daring and dynamic as its ambassador, Poco is gearing up to unveil its highly anticipated Poco X7 series, promising a launch event as thrilling as an Akshay Kumar stunt. His association aligns seamlessly with the X7 series campaign, “Xceed Your Limits,” which aims to motivate users to challenge conventions and aim for extraordinary possibilities.
Set to take place on 9 January at 5:30 pm, this collaboration isn’t just a partnership—it’s a story of two forces, ‘Made of MAD’, joining hands to redefine the way India sees smartphones.
The Poco X7 series promises revolutionary features in the premium affordable segment. The Poco X7 stands out with the most durable 1.5K AMOLED 3D Curved Display in its class, while the X7 Pro boasts the segment’s largest 6550mAh battery featuring advanced Silicon Carbon Technology and a solid electrolyte. Both models run on the cutting-edge Xiaomi HyperOS 2.0, delivering next-gen AI capabilities for an enhanced user experience. Engineered for durability, efficiency, and superior performance, the Poco X7 5G and X7 Pro 5G redefine value and innovation at pocket-friendly prices.
Speaking about the announcement, Poco India country head, Himanshu Tandon said, “At Poco, we’ve always embraced bold choices that reflect our vision of delivering innovative technology and empowering the next generation. Akshay Kumar’s fearless persona and mass appeal make him the perfect fit for a brand that thrives on breaking boundaries and redefining value. His partnership, coupled with the X7 series launch, highlights our strategic focus on scaling new heights and delivering transformative experiences as we gear up for an exciting 2025.”
Kumar shared his excitement, “Partnering with Poco is an exciting new chapter for me. I’ve always admired brands that dare to be different, and Poco’s fearless approach to innovation and its ‘Made of MAD’ philosophy truly resonate with my personality. The X7 series campaign, ‘Xceed Your Limits,’ reflects the energy and determination I believe in - pushing boundaries and striving for excellence. I’m thrilled to be part of this journey as Poco inspires India’s youth to embrace bold choices and redefine possibilities in technology.”
This dual announcement signals Poco’s growth trajectory and intent to dominate India’s tech landscape. With Akshay Kumar amplifying the brand’s visibility and the X7 series launch imminent, Poco is poised to deliver a bold and transformative user experience, capturing the market’s excitement.
