MUMBAI: What if every day could feel like a celebration?
Indian peer to peer (P2P) lending platform LenDenClub is working on making this dream a reality with its latest campaign, “Banao har din ho khaas, daily earnings ke saath.”
The campaign takes a playful yet impactful approach to showcase how daily earnings can turn life’s little hurdles into empowering victories, proving that financial stability doesn’t just balance the books—it uplifts the spirit with LenDenClub's new offering- which is the daily earnings option. The advertising aims to create awareness that the new option allows lenders to earn income daily, with both interest and principal repayments credited directly to their bank accounts, providing consistent cash flow for daily expenses or long-term financial growth. The campaign, now live on YouTube and Instagram, highlights this innovative daily earning solution.
With the tagline, "Banao har din khaas, daily earning ke saath," the campaign dives into the challenges and triumphs of everyday life with two hilarious and heartwarming ad films featuring MTV Roadies fame Suchit Vikram Singh, actor Vivek Raaj Sharma (Surrogacy [2021], Bewafai [2023], Freaky Night [2022]) and Deepak B. Daryani (Sikandar Ka Muqaddar [2024], Officer [2018], Bose: Dead/Alive [2017]).
The campaign’s tone blends humor with heart, ensuring that audiences feel both seen and entertained.
Video 1: Debit vs. Credit – A Tale of Two Perspectives
Meet Mr. Debit, forever frazzled by endless debits, and Mr Credit, who effortlessly sails through life thanks to his daily earnings from LenDenClub. The punchline? Daily credits can flip your world from stressed to blessed. Their playful exchange reveals how consistent daily earnings can bring a sense of ease and relief in the face of everyday frustrations.
Link to the ad film: https://www.youtube.com/watch?v=e4lHLKxZZEU
Video 2: Daily Gifting – The Envy-Inducing Surprise
Imagine receiving a delightful “gift” every day. Mr Profit does, and it’s not long before his curious (and envious!) neighbor discovers the secret behind the joy—LenDenClub’s daily earnings. The result? A new convert to the daily earnings tribe and a very happy ending. The scene humorously captures how these daily credits can transform an ordinary day into something extraordinary, making even the simplest moments feel special.
Link to the ad film: https://www.youtube.com/watch?v=EIwT7Lp1i8g
LenDenClub co-founder & CEO Bhavin Patel said: “We wanted to tell a story that resonates with every individual who has ever felt the weight of financial stress. Through inspiring narratives, ‘Har Din Ho Khaas’ highlights how our daily earnings feature from our lending offering can turn ordinary days into something truly special. At LenDenClub, we’re not just offering a financial product; we’re creating opportunities for happiness and stability, one day at a time.”
Aiming to raise awareness of the benefits of daily earnings, ‘Har Din Ho Khaas’ follows the success of LenDenClub's previous campaign, ‘Invest Like Hardik,’ which featured brand ambassador Hardik Pandya, celebrating the bold spirit of modern investing.
