MUMBAI: New Delhi-based AdzPressway, a fast-growing martech outfit with global ambitions, has elevated marketing whizz Vasudha Kalia to co-founder status in a move designed to turbocharge the company's expansion plans.

Kalia, who has experience in brand strategy and digital transformation, has been instrumental in crafting marketing strategies that boost brand visibility and customer engagement. Her promotion signals AdzPressway's determination to beef up its performance marketing, data intelligence and audience targeting capabilities.

"AdzPressway is at the forefront of redefining digital advertising and I am thrilled to take on this role as co-founder," stated Kalia. "Together, we will drive impactful strategies, unlock new growth avenues and deliver value-driven solutions for brands navigating the digital ecosystem."

AdzPressway, founder & CEO Simran Khandelwal was equally effusive about the appointment: "Vasudha's leadership and strategic acumen make her an invaluable addition to AdzPressway's growth journey. As we continue to scale, her expertise will be instrumental in shaping the company's future."

The company, which specialises in connecting advertisers with publishers across various categories, already boasts a footprint spanning the GCC, MENA, India, UK, US and Brazil. With its leadership ranks now bolstered, AdzPressway is poised to press the accelerator on its already impressive growth trajectory.

Industry watchers reckon the firm's commitment to delivering measurable results for brand partners could help it carve out a larger slice of the increasingly crowded ad-tech pie. The company's focus on what it calls "approved promotional methods" suggests it aims to sidestep the dodgy practices that have occasionally tarnished the sector's reputation.