MUMBAI: Kwality Wall’s just gave the dessert aisle a shiny new scoop. On 4 April, the ice cream giant dropped a brand-new in-home dessert range called Golden Spoon—a name that’s all about indulging in family time with a spoonful of joy and a dollop of drama.

From two in one flavour mashups to a mithai-inspired showstopper, this isn't your typical vanilla affair. With Indian households craving novelty and accessibility, Kwality Wall’s aims to scoop up a bigger slice of the frozen dessert market through this delightfully democratic offering.

Leading the line-up is Mithai Magic, a one-of-a-kind modern take on Indian sweets, complete with boondi (yes, you read that right). Rounding out the collection are the always-in-style Vanilla, and double-whammy combos like two in one Chocolate Vanilla and two in one Mango Vanilla—all served up in cosy family-size packs.

To top it all, Hindi cinema’s eternal charmer Kajol fronts the campaign with her signature flair. In the TVC, she’s mid-rant with her family until Golden Spoon enters the scene and shuts her up—literally. One spoon and she’s so stunned by the flavour, all she can do is savour.

“I personally love the Mithai Magic and the all-time classic two in one packs. This campaign captures the excitement I had when I tried Golden Spoon for the first time,” said Kajol.

“Our new brand Golden Spoon aims to nurture togetherness among Indian families and friends... With such new and exciting flavours, we hope to accelerate our journey of spreading happiness to everyone,” added HUL head of ice cream business Toloy Tanridagli.

DDB Mudra CCO Rahul Mathew who helped churn out the campaign, added, “Working with Kajol... inspired us to create a campaign that is both visually stunning and emotionally resonant.”

The launch is backed by a full-blown summer offensive-TV, influencer firepower, social content, and more—to ensure Golden Spoon isn’t just dessert; it’s dinner table drama.

Watch the film: New Kwality Wall's Golden Spoon