Kathayalla Ithu Jeevitham Crosses 150 episodes

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Anisha Iyer

OMD India

Submitted by ITV Production on Mar 03, 2011

MUMBAI: Kathayalla Ithu Jeevitham, Amrita TV?s progressive but atypical courtroom show that is giving a new interpretation to the concept of social commitment completes 150 consecutive episodes on March 2nd.

Kathayalla Ithu Jeevitham telecast Monday to Friday at 9.30 pm, is a legal counseling programme where actual disputes, real conflicts and authentic discords that tangle up family relationships are brought to the studio floors, unraveled and smoothened out.

Set in an atmosphere which promotes reconciliation and hosted by veteran actor Vidhubala along with an expert legal panel, the warring parties arrive at a mutually agreeable settlement of the problem through dialogue and discussion.

Through its moving delineation of familial imbroglios Kathayalla Ithu Jeevitham has quietly activated a revolution that conferred a hitherto unrealized dimension to television entertainment as raw, real life problems presented in unvarnished detail captivated prime time audiences everywhere.

Kathayalla, Ithu Jeevitham which handles cases ranging from marital disharmony, dowry harassments to ownership disputes and gender discrimination is basically an out-of-court settlement that offers a feasible alternative to traditional courts of justice.

It brings together siblings, spouses, relatives and neighbours who may have ruined their lives fighting prolonged legal battles and by effecting quick and effective redressal of their grievances achieves swift and practical dispensation of justice.

It is for the first time in television where slices of unclothed realism extracted from the chapters of feuding families is depicted by the very characters enmeshed in the problem, so that the viewer experiences the bare truth in all its savage starkness.

Its episodes are mirrors that reflect common familial disputes and as such the audience find echoes of their own disharmonies in them. Alerted against similar predicaments that may crop up in his life, he is equipped with ways to tackle such disasters if they should occur . Kathayalla, Ithu Jeevitham thus serves as a forewarning, a deterrent, a cautionary note or sometimes a wake-up call to many of its viewers.