MUMBAI: Star India is launching its Bengali entertainment channel, Star Jalsha, in the Middle East.

Star has inked a deal with Arab Digital Distribution (ADD) for this purpose.

Star Jalsha will be available exclusively on the Pehla bouquet, which caters to the South Asian population in the region. 
 
Star Group’s Star Plus, Star One, Star Gold, Star News and Channel [V] are already available on the same platform.

“In continuing to deliver & distribute the best in TV content across the Star channels, we are proud to launch Star Jalsha on the Pehla platform. This re-enforces our commitment to driving innovation and production quality in Bengali programming for over three million Bangla viewers who are present in the Middle East,” said Star Country Head - Middle East, Africa & Pakistan Sumanatra Dutta. 
 
Star Jalsha was launched in 2008 in India.