SINGAPORE: The lights are on, the mics are hot, and the future of broadcasting is rolling live from the Singapore Expo as Broadcast Asia 2025 kicks off from 27–29 May. Touted as Asia’s answer to IBC and NAB, the event expects close to 10,000 visitors and will be the centre stage for the latest in AI-driven tech, streaming disruption, and next-gen media delivery.

Topping the charts is PlayBox Neo, making noise at booth 5A2-5 with its award-winning PlayBox Neo Suite. The modular solution bundles AirBox, Ingest, Media Gateway and the flagship Channel-in-a-Box, offering seamless playout, scheduling, graphics, and centralised control.

 “We’re redefining what ‘channel-ready’ means,” said Desmon Goh, md Asia-Pacific.
 CEO Pavlin Rahnev added, “From terrestrial to OTT, we power it all — stable, scalable, and smart.”

Not far behind is Veset, the cloud playout powerhouse. Its Nimbus platform is currently being used to migrate ten channels of Telekom Malaysia to AWS. Meanwhile, its JPEG XS + Multicast integration and the AdWise contextual ad solution are pushing the envelope for live TV workflows and viewer-friendly monetisation.

Bitmovin is bringing developer cred to the floor with fresh insights from its 8th Annual Video Developer Report. Expect new features like SSAI Analytics and Real-Time Observability, plus a tie-up with Ad Insertion Platform. It’s already powering Japan’s public sector via Akamai Cloud and partnering with 24i to serve Revry’s advanced ad formats.

Accedo is flexing its streaming smarts with the newly minted One Design Studio, XR consultancy upgrades, and a new partnership with FloSports. With clients from Paramount to Tata Play, it’s all about boosting UX across screens.

CDNetworks is delivering the goods at booth 5J3-1, offering media delivery that’s fast, secure, and globally scalable. Neighbouring partner The Northern Alliance is showcasing everything from Ecreso FM AiO Series transmitters to the Audemat MC6 — the Swiss Army knife for FM & DAB measurement.

Meanwhile, TSL (on booth 5D1-1) is serving serious control-room swagger: think software-driven control, market-leading audio monitoring units, and intelligent power distribution. Their recent role in helping Sony Pictures Networks India nab Tier 4 certification is earning applause.

Strawberry (yes, that’s the name) is sweetening post-production with its Skies platform. Real-time teamwork, cloud-on-prem integration, and an exclusive €100/month pilot offer make it a tempting pick for creative teams tired of workflow gridlock.

Broadpeak is serving adtech with bite — personalised SSAI, Click2® formats, and mABR-powered EdgePeak™ to scale streaming without breaking the bank. MediaPrima and K+ are already on board.

SES is taking it to the skies at booth 4B3-1 with demos on multi-orbit orchestration, satellite case studies, and a clear mission: deliver performance and reliability, wherever your broadcast ambitions lie.

Elsewhere, Actus Digital is showcasing its all-in-one Intelligent Monitoring Platform, Cobalt Digital is flaunting IPMX-compliant gear at booth 5F1-1, AxelTech is revealing updates to its XRadio automation system, and Magna Systems is hosting a flurry of action with its stacked stand.

Broadcast Asia 2025, part of Asia Tech x Singapore, remains the crown jewel for broadcasters, creators, and tech providers across the region. Whether it’s cloud-native control, AI in playout, or rethinking ad delivery, Singapore is where the future of media gets its next big upgrade — no buffering required.