CNBC-TV18 leads budget performance

MUMBAI: 1. CNBC-TV18 leads across business news and general news channels across TG?s, in 6 metros on Budget day

a. CNBC-TV18 delivery is more than the combined delivery of all competitors and more than 4 times the nearest competitor.

i. In 6 metros, Core TG(C&S Male 25+AB, Ch Share, 0600-2400), CNBC-TV18 = 0.93, ET Now=0.2, Bloomberg UTV = 0.02, NDTV Profit = 0.09.

ii. In 6 metros,C&S 15+AB,Ch.Share,0600-2400, CNBC-TV18=0.61,Bloomberg UTV=0.03, ET Now=0.22,NDTV Profit=0.09

iii. In 6 metros, C&S 4+, Ch.Share, 0600-2400, CNBC-TV18=0.28, Bloomberg UTV=0.03, NDTV Profit=0.04, ET Now=0.11.

b. CNBC-TV18 leads across general English news and business channels.

i.In 6 metros, Core TG(C&S Male 25+AB, Ch. Share, 0600-2400), CNBC-TV18 = 0.93, Times Now=0.69, NDTV 24*7=0.44, ET Now=0.2, Bloomberg UTV = 0.05, NDTV Profit = 0.09, Headlines Today=0.15, NewsX= 0.02.

ii.In 6 metros, C&S 15+AB,Ch.Share,0600-2400 CNBC-TV18=0.61,Times Now=0.36 ,NDTV 24*7=0.28, Bloomberg UTV=0.03, NDTV Profit=0.09 ,ET Now=0.22 ,Headlines Today=0.1,NewsX=0.01

iii.In 6 metros, C&S 4+, Ch.Share, 0600-2400 CNBC-TV18=0.28, Times Now=0.16, NDTV 24*7=0.16, Bloomberg UTV=0.03, NDTV Profit=0.04, ET Now=0.11, Headlines Today=0.08, NewsX=0.02.