CNN-IBN is the No.1 English News Channel on the Budget Day

MUMBAI: CNN-IBN is the No.1 English News Channel on the Union Budget Day. As per the Mid Week data released by TAM for Wk 10, CNN-IBN leads across Audience Groups, across All 6 Metros on the Union Budget Day. The audience groups include CS 4+, CS 15+, CS AB 15+, CS 25+, CS AB 25+, CS AB MALES 25+, CS 25+ A, CS 25+ A Males & CS AB MALES 15+. CNN-IBN leads with a market share of 43%, followed by Times Now with a market share of 27%, NDTV 24x7 with 21%, Headlines Today with 8% & News X with a market share of 1% (Source: TAM, Market Share (%), CS 15+ AB, Market: 6 Metros, 28th Feb, 0600-2400, Monday)

CNN-IBN is also the No.1 English News Channel on the Railway Budget Day in All India Market with a Market Share of 33%, followed by Times Now with 31%, NDTV 24x7 with 28%, Headlines Today with 8% & News X with a 0% market share (Source: TAM; Mkt Share (%), TG: CS AB 15+ Yrs, Market: All India. Period: 25/02/11, 0600-2400, Friday). CNN-IBN also leads on the Railway Budget Day across audience groups that include CS AB 15+, CS AB Male 15+, CS 15-54, CS AB 15-54, CS 25-54, CS AB 25-54 and CS AB Male 25-54 (Source: TAM, Market Share(%), Market: All India, Period: 25/02/11, 0600-2400, Friday). While in the 6 Metros, CNN-IBN leads across various audience groups that include CS 4+, CS 15+, CS Male 15+, CS AB 15+, CS AB Male 15+, CS 15-54, CS AB 15-54, CS 25-54, CS AB 25+, CS AB Male 25+, CS AB 25-54 & CS AB Male 25-54 (Source: TAM, Market Share(%), Market: 6 Metros, Period: 25/02/11, 0600-2400, Friday)

The viewership figures reveal the fact that CNN-IBN is the most preferred English News Channel when it comes to events of national importance.

Rajdeep Sardesai, Editor-In-Chief ? CNN-IBN, IBN7 & IBN-Lokmat, said ?CNN-IBN along with its team of contributors and experts provided the viewers an in-depth analysis of the Union Budget. Our undisputed leadership on both the Budget Day and the Railway Budget day proves the fact that when it comes to incisive and in-depth coverage the viewers prefer CNN-IBN.?

Dilip Venkatraman, CEO - CNN-IBN, said ?The fact that CNN-IBN is the No.1 English News Channel across Audience Groups, across All 6 Metros on the Budget Day and also the leader on the Railway Budget Day, goes to show that CNN-IBN is the nation?s choice on big news days. CNN-IBN in its 5th Year of News Leadership is committed to deliver the best to its discerning viewers.?