Highlights of Telecom Subscription Data as on 31st January 2011: Trai

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Anisha Iyer

OMD India

Submitted by ITV Production on Mar 07, 2011

MUMBAI:

? Active wireless subscribers in VLR in Jan- 2011 is 548.66 Million

? Broadband subscription reaches to 11.21 Million in Jan-2011 from 10.71 Million in Dec-2010

Total Telephone Subscribers

? The number of telephone subscribers in India increased to 806.13 Million at the end of January 2011 from 787.28 Million in December 2010, thereby registering a growth rate of 2.39%. The share of Urban Subscriber has declined to 66.79% from 67% where as share of Rural Subscribers has increased from 33% to 33.21%. With this, the overall Tele-density in India reaches 67.67.

? Subscription in Urban Areas grew from 527.50 million in December 2010 to 538.38 million at the end of January 2011. Rural subscription increased from 259.78 million to 267.74. The growth of Rural Subscription (3.07%) is higher than the Urban Subscription (2.06%). The overall Urban teledensity has increased from 147.88 to 150.67 and Rural teledensity increased from 31.18 to 32.11.

Wireless Segment (GSM, CDMA & FWP)

? Total Wireless subscriber base increased from 752.19 Million in December 2010 to 771.18 Million at the end of January 2011 registering a growth of 2.52%. The share of Urban Subscriber has declined to 66.42% from 66.65% where as share of Rural Subscribers has increased from 33.35% to 33.58%. The overall wireless Tele-density in India reaches 64.74.

? Wireless subscription in Urban Areas increased from 501.30 million in December 2010 to 512.26 million at the end of January 2011. Rural subscription increased from 250.89 million to 258.93. This shows higher growth in Rural Subscription (3.20%) than Urban Subscription (2.19%).

The Urban wireless teledensity has increased from 140.53 to 143.36 and Rural teledensity increased from 30.11 to 31.05.

? Private operators hold 87.78% of the wireless market share where as BSNL and MTNL, two PSU operators hold only 12.22% market share.

VLR Data

? Out of the total 771.18 Million subscribers, 548.66 Million subscribers were active subscribers on the date of Peak VLR for the month of January 2011. The total active VLR number excludes the CDMA VLR figure of BSNL, as the service provider has not provided the VLR figures corresponding to their total CDMA subscriber base of 5.38 million. The proportion of VLR subscribers is approximately 71.14 % of the total wireless subscriber base reported by the service providers. Circle-wise, Jammu & Kashmir has the highest proportion of VLR subscribers with 81.26% followed by Assam (81.02%) and Maharashtra (77.58%); Mumbai has the lowest proportion with 59.59%. Service Provider wise, Bharti leads the tally with 92.63% closely followed by Idea with 90.34%; Etisalat is at the bottom with 33.55%.

Wireline Segment

? Wireline subscriber base declined from 35.09 Million in December 2010 to 34.94 Million at the end of January 2011. The share of Urban Subscriber has increased from 74.68% to 74.77% where as share of Rural Subscribers has declined to 25.23% from 25.32%. The overall wireline Tele-density in India declines to 2.93 with urban and rural teledensity being 7.31 and 1.06 respectively. BSNL and MTNL, two PSU operators hold 82.82 % of the Wireline market share.

Broadband (= 256 Kbps download)

Total Broadband subscriber base has increased from 10.92 million in December 2010 to 11.21 million in January 2011, there by showing a growth of 2.70 %.