Sony acquires Hawk-Eye

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Anisha Iyer

OMD India

Sony acquires Hawk-Eye

MUMBAI: Sony has announced the acquisition of Hawk-Eye, a UK based company that specialises in providing tracking technology to sports events and broadcasters.
 
Hawk-Eye‘s capabilities, based on vision processing and triangulation, coupled with Sony‘s established leadership in AV production and B2B solutions, will enable the delivery of leading managed services and innovative solutions for sports stadia and broadcasters.

Sony Europe VP Naomi Climer commented, "It is an ideal complementary offering to Sony Professional‘s existing portfolio of solutions for stadiums, venues and broadcasters, as well as bringing in specific expertise around managed services and sports software solutions engineering. We see strong opportunities on the technological, business and marketing levels to further Sony‘s leadership and engagement in the sports and broadcasting industry."
 
Hawk-Eye founder Paul Hawkins said, "Over the last decade Hawk-Eye has become the reference standard technology for ball tracking and graphics in tennis, cricket and snooker. Our skills and established knowledge coupled with Sony‘s breadth of capabilities and technologies will create immense opportunities for the sports industry."
Sony‘s acquisition of Hawk-Eye Holding will include all Intellectual Properties Rights, Hawk-Eye‘s current full time staff as well as its technology, software solutions and engineering capabilities. Hawk-Eye will become an integral part of Sony Professional, a division of Sony Europe.