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MUMBAI: STAR CJ alive, India?s premium home shopping destination, has revolutionized the concept of innovative marketing by introducing India?s first Revolving Iconic Neon Sign Logo at the busy Mahim Causeway thoroughfare. The out of the box initiative makes the channel the first brand to own such a space and change the city?s engaging OOH experience forever. From 5th March onwards, the revolving iconice neon sign will grab everyone?s attention.
The Revolving Iconic Neon Sign Logo will be visible to commuters at select spots within the city for traffic coming from any direction. Mahim Church, SV Road / Linking Road, Worli Seaface, Western Express Highway and the Airport to name a few spots. Star CJ alive is known as India?s number one 24x7 home shopping channel. In fact, the channel also uses a healthy mix of other media to make customers aware of home shopping as a strong retail option among other options.
"At STAR CJ alive, it is our constant endeavor to offer our customers the best products and services, thus transforming the shopping experience and lifestyles of our consumers. What better way to communicate our brand promise to people than through this attractive and exciting outdoor initiative! We have also already done outdoors at many locations as part of our recent GOOD SHOPPING INDIA campaign." said Mr. Paritosh Joshi, CEO, STAR CJ Network India Pvt. Ltd.
In order to transform lifestyles of more people, the channel has also tied up with 23 Cinemax properties in Mumbai, Gujarat, Nasik and Nagpur for a period of 2 months to communicate their offering to these audiences. A Star CJ alive gift voucher is given with every couple ticket at all these properties. Gift voucher to the tune of Rs. 3 lakhs will be given to the theaters? audience.
The channel recently announced their Online Shopping Mall and is experiencing a tremendous success with its outstanding promotions and unbelievable deals! STAR CJ alive is indeed keeping its promise of transforming its customers? lives at the mere click of the remote!
