MUMBAI: BBC, a key player in the newly formed Digital Production Partnership (DPP), aims to help producers and broadcasters maximise the potential benefits of digital production. 
 
Facilitating the development of digital production across the industry is a major priority for the BBC and reinforces the BBC‘s wider partnership agenda.

Funded and led by BBC, ITV and Channel 4, with active participation from Channel Five, Sky, S4C and the Independent Production sector, the DPP has now unveiled the UK‘s first common TV Programme delivery standards for tape delivery of HD and SD TV programmes.  
 
Producers will now have just one set of guidelines that cover Technical Specifications, Picture and Sound Quality for Delivery to the BBC, Channel 4, Channel 5, ITV, S4C and Sky.
Forming the contractual basis between broadcasters and producers for all new commissions, the standards also aim to provide clarity around HD deliveries for the production community. These standards do not prescribe the suitability of particular cameras, or post-production technologies, as these can vary from production to production and will remain subject to discussion between producer and broadcaster.

BBC North controller of production Mark Harrison said, "As broadcasting goes HD, and increasingly digital, life for producers is getting more complicated. And complexity almost always adds expense. Initiatives like this represent an important first step towards the BBC‘s commitment to reducing that complexity, so that producers can focus their effort, and their money, on what goes on the screen."

The partnership will make announcements on other guidelines over the coming months, including metadata standards for delivered programmes, HD File based delivery specification and, later this year, plans to publish a ‘Producers Guide‘ covering best practice acquisition and post-production techniques.