MUMBAI: A group of vendors supporting premium adaptive streaming technologies are offering a free Breakfast Forum, prior to the IP&TV World Forum, which will preview some key themes in the over-the-top (OTT) video services marketplace.
Attendees can now sign-up online for the Capitalising on OTT Breakfast Forum to be held on 22 March in London.
The Breakfast Forum, coordinated by Verimatrix, the specialist in securing and enhancing revenue for multi-screen digital TV services around the globe, will feature a series of short presentations and a roundtable session moderated by Heavy Reading senior analyst Aditya Kishore.
To help determine what OTT service delivery approach might produce the best return on investment (ROI), operators are turning to their technology partners to help analyse development and network integration plans. In turn, equipment manufacturers and software developers are navigating rapid technology and standards advances that push the envelope on quality and versatility of service delivery.
The common goal is to achieve quality of experience (QoE) akin to the TV for Internet-delivered video to television sets, a feat that was difficult in the past due to the lack of quality of service (QoS) guarantee in unmanaged networks.
During the free Breakfast Forum experts from AwoX , Harmonic, Minerva, RealNetworks and Verimatrix, will discuss key aspects of an OTT offering that expands revenue opportunities with services to diverse devices, offered both inside and outside an operator’s managed network. Additional topics of discussion include:
• Best practices for integrating OTT services with existing digital TV offerings
• QoE advantages of adaptive rate streaming protocols for broad-based OTT services
• The role of standards and ecosystems in evaluating adaptive rate streaming solutions
• Secured revenue as a key driver for new breeds of service as the market expands from advertising to subscription-based models
• Latest consumer and operator research on optimizing OTT services
Kishore will kick-off the discussion by analysing the impact and implications of OTT video on network operators, and their plans for expanding TV services to multiple consumer devices. He will discuss findings from two of Heavy Reading’s proprietary 2010 surveys: the Multiplatform Video Distribution study and the U.S. Pay TV Subscriber study.
Kishore said, “Service providers need to determine how they are going to integrate traditionally unmanaged OTT video within their network infrastructure, and simultaneously determine how to deliver new video services on multiple platforms outside of their managed network. The panel of experts that has been assembled for the Capitalising on OTT Breakfast Forum is exceptionally well qualified to help broadcasters and network operators explore the challenges and implications of OTT service delivery.”
