NEW DELHI: Even if anyone had any doubts why these awards are called the Golden Kela awards, the innuendos by witty presenter Cyrus Broacha made this amply clear through his one-liners.

But many of the awards – given according to chief organiser Jatin Varma to the ‘Cream of the Crap/Worst performances’ in Bollywood – did leave many wonder as some appeared to be in absolute contrast to the popular awards given this year by Filmfare, Screen, Zee, the Global Indian Film and TV awards, and so on.

The King Khan – Shah Rukh – and his film ‘My Name is Khan’ which received so much positive critical acclaim were named the worst actor and the worst film, not to forget the acclaimed ‘Guzaarish’ getting the Black Award for Emotional Blackmail and its director Sanjay Leela Bhansali getting the worst director award.

Similarly, the biggest blockbuster of 2010 ‘Dabangg’ received the Ajooba Award for Sheer Awesomeness.

Interestingly, some Bollywood personalities were present on the occasion unlike previous two years when these awards were studiously avoided. They included Vishal Bhardwaj, Abhishek Chaubey (director of ‘Ishqiya’), Habib Faisal (Director of ‘Do Dooni Chaar’), Pradhuman Singh (Noora/Bin Laden from ‘Tere ... Bin Laden’) and film critic Mayank Shekhar. They all agreed that Bollywood should be able to take the brickbats with the bouquets, and said the awards were important as they were seen from the standpoint of the viewer.

Over 700,000 viewers (twice that of last year) voted for the awards this year. The event began with the presentation of a report – month-by-month – of the ‘tortures’ inflicted on viewers during 2010.

In fact, in a break with tradition, anti-Kela awards were presented to some for being the saving graces of the year 2010. These were ‘Ishqiya’, ‘Udaan’, ‘Do Dooni Chaar’ and ‘Tere Bin Laden’, ‘Love Sex aur Dhoka’ and ‘Peepli Live’ which were apparently the only films that pleased the ‘Kela Committee‘ this year!

Actor Sonam Kapoor was named the worst female actor for ‘Aisha’, the Chimpoo Kapoor Award for no-talent relative of a celebrity to Uday Chopra, the ‘Baawra Ho Gaya Hai Ke (Have you gone mad?) Award to Sir Ben Kingsley for ‘Teen Patti’, the ‘3 Idiots Childbirth Sequence Award‘ which was awarded to the entire film ‘Prince’, and the Sonu Nigam award for Career Suicide to Sukhwinder Singh for his acting debut and the lyric ‘Kucjh Kariye’. The worst supporting actor awards went to Arjun Rampal for ‘Housefull’, and Kangana Ranaut for ‘Kites’. Jackie ‘Dada’ Shroff received the award for Worst Casting Ever for enacting Shirdi Sai Baba in ‘Maalik Ek’.

The worst debutante awards for male and female went to Aditya Narayan for ‘Shaapit’ and Pakhi Tyrewala for ‘Jhoota Hi Sahi’, which also received the award for having the most atrocious lyric ‘Cry Cry Kitna Cry’. The most irritating song award went to ‘Pee loon’ from ‘Once Upon a Time in Mumbai’.

Other ‘special‘ awards were the Worst Trilogy ever in the History of Film which went to the ‘grossly unfunny’ ‘Golmaal’ series which had won awards in the last two Kela awards as well, and the ‘Bas Kijiye Bahut Ho Gaya Award’ for filmmaker Ram Gopal Varma.

‘Lafange Parinday’ received the Jajantaram Mamantram Award for Worst Named Film, while the ‘When Did This Come Out’ award went to the film ‘EK Second – Jo Zindagi Badal De’. ‘Dunno Y – Na Jaane Kyun’ received the Lajja Award for the worst treatment of a serious issue. ‘Action Replayy (Back to the Future)’ received award for the Most ‘Original’ story while ‘Baru the Wonder Kid’ was named the worst animated film of 2010.

The awards – given for the third year – are patterned on the Raspberry or Razzie Awards of Hollywood. Varma who heads Twenty Onwards Media recently organised the First Annual Indian Comic Convention which attracted over 20,000 people over two days at the Delhi Haat in the capital.

The meet brought together writers, illustrators, artists, gamers, and producers of animation programmes, games, and films on a common platform. Over 50 participants in around 30 stalls took part.

Varma told indiantelevision.com that he had made up his expenditure of Rs 1.5 to Rs two million, despite the fact that he had not issue any advertisements on the print or electronic media.