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NEW DELHI: BIG Street, the out of home advertising arm of Reliance Broadcast Network Ltd has acquired inventory rights on nine Metro Stations in the posh South Delhi area from Udyog Bhawan to Saket, on the newly constructed Line 2 extension.
Covering the route from North to South Delhi, this latest Transit Furniture of BIG Street is aimed at the up-market people on the move.
Being the most comfortable public transport system between Delhi and Gurgaon, this stretch exposes brands to a large captive audience of Upper SEC, students, businessmen, professional, government officials and more. The nine stations - Udyog Bhawan, Race Course, Jor Bagh, INA Market, All India Institute of Medical Sciences, Green Park, Hauz Khas, Malviya Nagar and Saket ? are areas where Government buildings, the elite Delhi Gymkhana Club, Delhi Golf Club, India Habitat Centre, India International Centre, the well-known Delhi Haat market, India?s Premier Medical Institute, popular eating places, prominent shopping malls such as Select City Walk, DLF, MGF Metropolitan, Square One are located, making these inventories highly visible to the right TG.
With the addition of these inventories in nine Metro Stations in South Delhi, BIG Street now has a total network of 40 stations with its ability to reach out to the premium audience having doubled.
BIG Street?s large format wall mounted backlit display panels placed at strategic locations in the modern and comfortable ambience of the Metro Stations are the perfect place for brands to connect with the desired audience.
Rabe Iyer, Business Head BIG Street and BIG Live said about this inventory on Line 2 extension, ?We are proud owners of this premium inventory on nine Metro Stations in posh South Delhi areas. We are confident of providing brands high visibility and connect with their TG as well as give them value for money because our inventory is of the highest quality and most strategically located.?
