MUMBAI: A day after NDTV announced its five-year ad sales deal with Star India, the scrip of the news broadcaster has gained for the second consecutive day.

Shares of NDTV rose 5.35 per cent today to Rs 74.80 till the filing of this report (1 pm). The scrip had gained 2.82 per cent on Tuesday, the day NDTV said it had given the mandate to Star to manage the ad sales of its news channels.  
     
  NDTV was the biggest gainer among the news broadcasters. Incidentally, barring IBN18, all the listed players in the news broadcasting business are seeing an upsurge.

Shares of Zee News Ltd rose 5.07 per cent to Rs 11.60 till the filing of this report. TV Today also saw a 2.35 per cent surge with the scrip trading at Rs 60.85.

BAG Films and Media gained 2.98 per cent to Rs 7.25.

TV18 gained 0.60 per cent and was trading at Rs 75.75, while IBN18 lost 0.92 per cent (Rs 91.65).

"NDTV has seen a rally because of the ad sales deal. But the scrip will sustain momentum only if an equity deal is announced between NDTV and Star. The market is expecting it as they feel that the deal is a conflict of interest with MCCS, the company which runs Star News, Star Anand and Star Majha where Star has a 26 per cent stake," says a media analyst.