F.A.L.T.U. released online

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Anisha Iyer

OMD India

F.A.L.T.U. released online

MUMBAI: Leading provider of converged digital entertainment and advertising solutions Global Takeoff Inc, in partnership with Zee, has released Vashu Bhagnani’s F.A.L.T.U online through YuppTV.

YuppTV has premiered the film online on the same day and made it available for viewing on TVs, personal computers, smartphones and other Internet enabled devices with 24-hour subscription validity for $2.89.
 
"Indians residing overseas have to pay a high price to watch a film - while here in India entertainment is still affordable," said Bhagnani adding, "This move will not only generate revenues but also reduce the eventual but irrepressible piracy issues."

Said Global Takeoff founder and CEO Uday Reddy, "With this premiere release, producers can utilize the internet‘s potential to reach the ever increasing online audience worldwide. NRIs will now get a chance to sit back and watch the movie at home at their own convenience - and at a very affordable price." 
 
Launched in 2008, YuppTV.com quickly took up Indian programmes with distribution rights to over 30 Indian TV channels.