MUMBAI: The Indian Premier League (IPL) franchise Kings XI Punjab has roped in Q Cinemas as their official multiplex sponsor for the upcoming tournament.

Under this new sponsorship partnership, the Q Cinemas will have their branding on Jersey.

Kings XI Punjab COO Col. Arvinder Singh said, “We are extremely happy to be associated with Q Cinemas. As a multiplex chain it aims towards providing an unforgettable entertaining experience via movies. Kings XI Punjab also aims to provide memorable ‘cricketainment’ for its fans. Hence, this association is well suited and in synergy with the stated aims of the both the companies”.

Q Cinemas CMD Syed Salim commented, “We are privileged to be associated with a team like Kings XI Punjab as we identify with its reputation of strength, superiority and consistency. We wish the team the very best in the forthcoming season and look forward to a long term association with them.”

The existing sponsors of KXIP are Emirates as their title sponsor, Reebok as their official apparel sponsor, USL as their official games for challenge partner, ACC as Official Team Partner, Gulf as Performance & Protection Partner and Wrigley’s as their official chewing gum.