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Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 13 December 2007 - 26 December 2007. |
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
| Cotton County | - | Starcom Worldwide | 200 million |
| NDTV Imagine |
- | Maxus | 200-250 million |
|
Su-Kam
|
-
|
Allied Media
|
200 million
|
|
Creative
|
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| A1 Team India (A1GP, World Cup of Global Motosport) | - | Wieden+Kennedy (Delhi) | 500-700 million |
| Incredible India 2008 Global |
- | 80 million | |
| British High Commission | - | Contract Advertising | NA |
| Brylcreem (Sara Lee Household & Body Care India) | RK Swamy BBDO | JWT | 100-120 million |
| Photon Infotech | - | WOC (Chennai) | NA |
| Star Cements | - | Mudra (Ahmedabad) | NA |
| Yakult (Probiotic drink) | - | M&C Saatchi | NA |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com |
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