Channel [v] Perfect Couple signs on What's-On-India Channel as Exclusive Preview Partner

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Anisha Iyer

OMD India

Submitted by ITV Production on May 24, 2011

Mumbai:All is well in a relationship when everything goes well?.but when the rules of engagement change so does the equation. So here comes Channel [v] PERFECT COUPLE - the ‘Ultimate Compatibility Test‘.

The show revolves around 8 couples at different stages of their relationship on an adventurous ride across India in search of true love and happiness, through an ultimate compatibility test. Channel [v] has recently partnered with What‘s-On-India channel to exclusively preview and showcase PERFECT COUPLE. As part of this arrangement, What‘s-On-India will show sneak previews of the various twists-&-turns on the show to its viewers. It will also profile participating couples to popularize the program as well as to create the emotional bond that‘s so very crucial between viewers and the reality show participants.

Commenting on the new show, Prem Kamath, Executive VP & GM adds, "As a channel we have always kept our promise of constantly reinventing ourselves to provide viewers with the best content. This show provokes deep corners of relationships and is sure to connect with our audience. What‘s-On-India brings a variety of innovations on the table to engage with core viewers at a different level and we are excited to partner with them to use their platform as innovatively as possible".

"We are extremely excited on partnering with Channel [v] for Perfect Couple. The Channel [v] team had given us a wide and open canvas thereby inspiring a host of innovations from our end. These innovations are across our Channel, Online Portals & Social Media platform. Our mandate is to lead Viewers via exclusive previews and extended showcase slots on our channel plus online and social network triggers to the original show on Channel [v]", said Abrar Shaikh, GM, What‘s-On-India, in a press release.

Of late, the What‘s-On-India channel has emerged to be India‘s preferred content preview & showcase platform with their content showcase arrangements with Networks like STAR, Viacom18 and more.