9XM continues to rule the music channel genre in India

MUMBAI: 9XM, India?s ultimate Bollywood music destination, continues to rule the music channel genre in India with highest GRPs across all key segments. The past 8 weeks (Week 24 to Week 31, 2011) average as per TAM data shows 9XM as the undisputed leader in the Music genre across all key target groups.

Per TAM data, the past 8 weeks (Week 24 to Week 31, 2011) average in CS 15-24 yrs, ABC, (HSM):

9XM 33 GRPs; MTV 30 GRPs; Bindass 29 GRPs; Channel [V] 28 GRPs; MASTIII 24 GRPs; Zoom 25 GRPs; B4U Music 20 GRPs.

Per TAM data, the past 8 weeks (Week 24 to Week 31, 2011) average in CS 4+yrs, (HSM):

9XM 23 GRPs; MASTIII 20 GRPs; MTV 17 GRPs; Bindass 17 GRPs; B4U Music 17 GRPs; Channel [V] 15 GRPs; Zoom 14 GRPs.

Per TAM data, the past 8 weeks (Week 24 to Week 31, 2011) average in CS 15-24 yrs, (HSM):

9XM 31.3 GRPs; MTV 30.7 GRPs; Bindass 28 GRPs; Channel [V] 27 GRPs; MASTIII 25 GRPs; Zoom 24 GRPs; B4U Music 22 GRPs.

Per TAM data, the past 8 weeks (Week 24 to Week 31, 2011) average in CS 15-34 yrs, (HSM):

9XM 26 GRPs; MTV 24 GRPs; MASTIII 24 GRPs; Bindass 22 GRPs; Channel [V] 20 GRPs; B4U Music 20 GRPs; Zoom 19 GRPs.

Mr. Amar Tidke, Head of Programming, 9XM said, "9XM has been the channel of choice across all age groups for its mix of hit Bollywood music and humorous short episodes presented by very unique animated characters. Bade-Chote, Bheegi Billi and the rest of the 9XM gang has gained tremendous popularity across the nation, giving 9XM an edge over all other ?so called? music channels."

New initiatives and shows like 9XM Investigates, the daily Bollywood show-9XL (Bollywood ka Bada size), and consistent line-up of innovations on the channel have all kept 9XM ahead of the pack!