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National, August 12, 2011: Nickelodeon India, the leading kid?s entertainment channel & McDonalds India,
together announce the launch of the exciting ?Happy Meal? package with Nicktoon ?SpongeBob SquarePants?!
The ?Happy Meal is available starting August 12th and will continue till September 18, 2011 at McDonald
outlets in all major cities like Mumbai, Ahmedabad, Delhi, Bangalore, Chennai and Hyderabad amongst others.
The ?Happy Meal with SpongeBob SquarePants? is priced at approx Rs. 87/- only.
Commenting on the tie-up, Sandeep Dahiya, SVP- Communications and Consumer Products, Viacom18 Media
Pvt Ltd said, ?We are thrilled to announce our association with McDonalds & the fact that both the brands have
a common primary target audience in children, paved the way for this tie-up. We are continuously innovating
to reach out to more and more consumers with our consumer products range and feel that this tie-up will
further boost the ever growing popularity of ?SpongeBob SquarePants? in the Indian market.?
Adds Rameet Arora, Senior Director ? McDonald?s India (HRPL) said, ?We are very happy to announce our
partnership with Nickelodeon for the launch of our young patrons favourtie toy ? SpongeBob SquarePants,
which will be available with every Happy meal. We have always tied up with popular international properties
that are loved & cherished by our target audience & has helped us deliver on the ?I?m lovin it? experience.
We are very sure with this association we will go one step ahead in being our customers preferred choice of
anytime, anywhere food?.
The famous character SpongeBob SqaurePants is a household name amongst children and the popular
television series exploits the adventures of him and his various friends in the underwater city of "Bikini
Bottom". Taking inspiration from this theme, the ?SpongeBob Squarepants-McDonalds Happy Meal? toys
collection includes SpongeBob?s Speedboat, Patrick and SpongeBob Detachable Straw, Blushing SpongeBob,
Drinking Buddies, SpongeBob Splash Cup and Patrick Summer Punch and many more. The terms have been
selectively chosen by Nickelodeon to keep them as children-friendly as possible.
Nickelodeon & McDonalds, both brands enjoy a strong hold in the children?s market and are leaders in the
respective market segments in terms of their unique shows and merchandise. There is more fun & excitement
in store as Nickelodeon and McDonalds will roll out several other promotions across major cities in India
around this tie-up.
