Crest in JV with US firm for 10 films

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Anisha Iyer

OMD India

Crest in JV with US firm for 10 films

MUMBAI: Crest Animation Studios has entered into a joint venture with US-based animation and FX studio Reel FX for a wide slate of movies spread over eight years.

The two companies plan to invest $200 million to produce ten films during this period. The funding for the CGI animated and hybrid feature films will be through a mix of equity and debt.

While Reel FX will be the main creative partner, Crest will be the animation service provider. Crest expects the revenue flow to be over $100 million over a period of five years.
 
When contacted, senior Crest executives declined to provide further details.

The films will be developed by top talent in Hollywood under the supervision of ex CEO of Walden Media Cary Granet, Crest said.