Project 11 to release on 11.11.11

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Anisha Iyer

OMD India

Project 11 to release on 11.11.11

MUMBAI: Looks like the makers of High concept thriller Project 11 have got an affinity to the figure ‘11‘.

The film shot in 11 countries will release on 11 November. Made on a shoestring budget of Rs 900,000, the film is probably the first of its kind in short the film genre that bridges a vast geographical divide. It has been shot by 11 directors who collaborated from the world over.

Project 11 blurs the line between the real and the virtual world. The film has been shot in 11 different cities in the world. 

Unlike other collaborative films, Project 11 is not an episodic film. It is one holistic story set in 11 cities with 11 principal characters. The film has been made in three cuts a 22-minute, a 15-minute and an 11-minute which are full fledged films in their own rights.

Talking about this unique short film, producer Ranjan Singh has said, "Project 11 is an attempt to show that good content can be created on a shoestring budget. Also, to get appropriate funds for our feature film on the same lines, the short will work as a curtain raiser.
And thus we want to release the film online and gauge the audience reaction for this kind of a story. The film premieres on 11.11.11 on glamsham.com at 11.11 AM and then later we want to put it for download on various other platforms."

11 filmmakers were shortlisted from across the world, by using every free medium available including every possible social networking portal. They followed a locked screenplay and shot their respective segments based in their cities.

A storyboard was prepared in active consultation with the filmmakers and then sent to the directorial team for reference. The final material was received in Mumbai and then put together by Vikas Chandra with the help of editor Geeta Singh.