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Mumbai: Mumbai, November 03, 2011: This week on ET NOW, Brand Equity brings to you a special episode on one of the biggest marketing & media congresses - AdAsia 2011. Also in conversation with Sonali Krishna is Joseph Tripodi, Exec VP & CMO of The Coca-Cola Company on business in these challenging times and Kitty Lun, Chairman & CEO of Lowe, China on safe approach to creativity in China.
Uncertainty - The New Certainty was the theme for AsAsia 2011. Decoding the new age consumer, Deceptive Marketing, Asian Creative Review were some of the issue discussed by the panel for an audience of 1200 delegates from over 25 nations. While the panel unfolded these uncertainties, it also attempted to translate them into opportunities.
Brand Equity spoke to popular names at AdAsia 2011 which included Bhaskar Das, President of BCCL; Micheal Roth, Chairman & CEO of Inter Public Group and Ram Charan, Business Consultant & Author to name a few.
In the next segment, Joseph Tripodi of the Coca-Cola Company takes us through their contemporary approach towards the Olympics, building on strategies that focus on youth involvement, and turning on their messaging towards ‘Active, Healthy Living‘. Also in conversation is Kitty Lun, Chairman & CEO of Lowe China who spoke on the business dynamics of the advertising industry in a country that houses an approximate of 1.3 billion people - China.
And lastly, a special report on US advertising giant Omnicom Group acquiring a significant share in Mudra Communications, a deal worth 700 Crores. This segment talks about the shift of focus to India by the global advertising fraternity, amidst the economic gloom that hit the Western European nations and America.
