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MUMBAI: What could have started as an innovation almost a year ago is now a new means to the medium. Aurora Comms, or A Comms as it is largely called, has been successfully running campaigns after campaigns across electronic stores connecting premium brands with technology climbers. The latest campaign to spread across the stores is CNBC TV18 Prime HD channel.
Aurora Comms uses multiple television panels displayed in electronic stores to create an experiential zone for brands. While some of the brands use the medium as pure-play display medium, for some it also works as experiential or sampling. As in the case of the latest HD channel launch on the block, CNBC TV18 Prime HD reaches out to premium consumers of the electronic stores Croma through streaming of HD channel across multiple LCD panels displayed in the store, creating an ambience of High Definition broadcast. The business news channel is being broadcast live across various Croma Stores across multiple cities.
Commenting on the medium, Samir Vithlani, Director- Key Accounts, Aurora Comms said, ‘it is our endeavor to deliver targeted consumers in contextual manner. Croma attracts intellectual consumers and therefore we worked on offering branding and showcasing the channel across these stores.‘ The channel has also taken some fa?ades for branding as a part of their out of home campaign.
