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MUMBAI: Adz Edge (West) has bagged the outdoor campaign account for the new Titan Raga Weaves Collection for the second time.
The campaign has been rolled out in various locations across Mumbai and Thane.
Adz Edge senior VP Anirban Ghosh said, "Our strategic approach towards the campaign, right from the brief given to us was absolutely specific to the objective and using proper planning technique, made all the difference and hence gained the confidence of the client second time in a row."
The agency said that it carried out a research in order to create maximum impact on the target. The research data was studied and then used to select the media as far as the outdoor campaign was concerned. Subsequently, prominent locations in Mumbai and Thane were adorned with billboards in order to reach out to the audience and create top of the mind recall.
