MUMBAI: The latest Nokia smartphones Nokia Lumia 710 and Lumia 800 will now come preloaded with the timesPoynt application, which helps locate nightlife, events, movie theaters and weather information.

The application has been developed by Times Internet Limited (TIL) a mobile and internet venture, and Poynt Corporation, a provider of mobile local search and advertising services. A free application powered by data from Timescity.com, timesPoynt features the ability to allow users to click-to-call businesses, get directions, browse listing websites, send details to a friend or add listings to their device calendar or address book.

TIL CEO Rishi Khiani said, "Preburning timesPoynt on Nokia Smartphones augments our reach in the savvy-mobile audiences. With this, we hope to see significant uptakes in our search queries and consequently more contextual and location-based advertising."

TimesPoynt SVP - Business Development and Global Distribution Marco Hunstad said, "We have seen tremendous uptake and retention with the Poynt Platform with each preload we have launched to date and we anticipate that the Indian market will be no different. The partnership is continuing to pursue additional preload opportunities for timesPoynt with carriers and OEM‘s in India, in order to continue strong user growth and retention."

As part of its initial plans at the time of launch, the partnership between TIL and Poynt Corp. will leverage TIL‘s relationships in India with advertisers, agencies and merchants in order to monetize the app. It plans to market and promote timesPoynt through all its media vehicles such as radio, television, magazines and newsprint.